Internet Marketing Plan: Fuzzy Acres

In this project, we helped a young entrepreneur develop his online presence with a comprehensive Internet Marketing Plan. His company, Fuzzy Acres Rodents, had begun to expand in the Rochester, NY area and he needed a cost effective way to market his products. My team and I developed and designed a more functional Facebook page, an e-commerce capable website and structured his value proposition and brand identity.


We analyzed the demographic area that he wished to penetrate and pinpointed 2 major target markets. Based on the two segments, we then created his marketing and advertising strategies. The entire strategy was then translated into an implementation plan schedule. This schedule acted as a guide to marketing success for the young company and entrepreneur.

In a follow up session, we found that the website traffic spiked up in popularity and his Facebook page likes increased by 120%.


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